What is a selfie?
A selfie is not a simple act of self-reflection, but more like the instantiation of a brand, in the sense that it functions as both a medium and device that projects the self into the various social arena of digital culture.
A medium, in the sense that media are platforms for social action.
And a device, in the sense that it collects, stores and processes information that enables other participants in the platform to calculate, respond, and recalibrate.
Once a selfie is grasped as a multi-dimensional platform, then all sorts of material objects and social processes can be understood to enter into the labour of self-formation.
In short the selfie is an experiment, a platform for self-articulation, a social device and virtual source of relational transformation